Acquisition Stack
Channels + providers we use
Prospeo
Facebook Ads
Instagram Ads
Google Ads
LinkedIn AdsPerformance-based acquisition campaigns using cold email, paid ads, or both, depending on how your buyers actually make decisions.
Cold Email + Paid Ads · Qualified Pipeline Focus
ProspeoFacebook AdsInstagram AdsGoogle AdsLinkedIn AdsCold email works when your buyers are identifiable and reachable. Paid ads work when demand needs to be captured, warmed up, or retargeted. We choose the path based on your market, not our favorite channel.
Wrong channel, weak conversion, wasted budget.
The campaign is built around qualified conversations, not channel activity.
See which acquisition path fits your market.
Why qualified opportunities beat cheap leads.
A cold email, Google ad, Meta ad, and landing page should not sound identical. But they should all sell the same clear outcome.
Preview the angles that turn attention into conversations.
More sends, clicks, or impressions do not matter unless they turn into qualified replies, applications, bookings, and pipeline.
How we scale without sacrificing lead quality.
Your dedicated strategist responds in hours, not days.
Outbound replies, ad leads, application forms, booked calls, and follow-ups all flow into one system, tagged by channel and qualification stage.
Stop sorting leads. Start working qualified opportunities.
Cost per qualified lead, booked calls, channel mix, ROI, and 90-day forecasts. Updated in real time, not once a month.
Every client gets a live portal on day one.
Most agencies sell retainers and channel activity. We align the structure around qualified opportunities.
We diagnose the market, choose the channel, build the funnel, and launch around one goal: qualified conversations.
30 min to map your buyer, offer, economics, and best-fit acquisition path.
Outbound infrastructure, ad accounts, landing pages, qualification forms, and tracking built in parallel.
Cold email, ads, or hybrid campaigns go live with daily monitoring and A/B tests from day one.
Qualified prospects hit your calendar or application flow. The performance model is tied to the agreed opportunity criteria.
One acquisition system. Channel strategy, funnel, tracking, optimization, and reporting included.
Not sure which channel fits? That's what the strategy call is for.
Everything you need to know about working with Genevo.
Performance-based means the commercial structure is tied to qualified opportunities, not channel activity. For outbound, that can mean qualified meetings that show up. For ads, it may mean a pilot plus a performance fee tied to qualified applications or consultations. We define the criteria before launch.
Most campaigns start with a short validation window. If outbound is the right fit, we need time for domain warmup and live testing. If ads are the right fit, we need enough signal to test audience, offer, creative, and funnel conversion. After the test window, you can pause, adjust, or scale.
It depends on the channel. Outbound usually needs domain setup, list building, and sequence writing. Ads usually need offer mapping, creative, landing page or application flow, tracking, and launch QA. Either way, the work starts by mapping your buyer and the acquisition path most likely to produce qualified conversations.
We build qualification into the campaign before leads hit your calendar. For outbound, that means ICP filters, verified data, and reply review. For ads, that means the right offer, landing page, application questions, calendar routing, and CRM tagging. The goal is qualified opportunities, not cheap leads.
No. We bring the campaign stack: outbound infrastructure when needed, ad campaign setup when needed, landing page or qualification flow, dashboards, and CRM sync. You get a qualified opportunity pipeline and a live reporting portal.
We look at who your buyer is, how identifiable they are, how much trust the sale requires, where intent already exists, and whether the economics support outbound, paid acquisition, or both. We do not force cold email onto a market that needs ads, and we do not force ads onto a market that is easier to reach directly.
We work best with service businesses, B2B companies, professional services, and high-value offers where a qualified conversation is worth real money. If the market, offer, or economics do not support performance-based acquisition, we will be upfront on the call.
Book a 30-minute strategy call. We'll map whether cold email, paid ads, or a hybrid campaign is the best path to qualified opportunities. No hard sell.
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